Vanessa Li | Product & Design
home,page,page-id-102,page-template,page-template-full_width,page-template-full_width-php,qode-core-1.0,ajax_fade,page_not_loaded,,pitch-ver-1.6, vertical_menu_with_scroll,smooth_scroll,grid_1300,blog_installed,wpb-js-composer js-comp-ver-4.12.1,vc_responsive

I’m Vanessa Li

I graduated from Carnegie Mellon University, majoring in Integrated Innovation for Products and Services. While at CMU, we teamed up with CMU CREATE Lab and MBA students to design products for clients like Volvo and Emirates. Now I’m working as a Product Manager for AOL in New York. We’re focused on innovation and bringing code and culture together.


Where to Find Me

Drop me a line at I post design works mostly on Dribbble. If you’re from China, you might be one of my 75k+ followers on Zhihu, Douban or Weibo. I’m active on Instagram, where you can spy on what I ate and where I went 🙂 You may have run into me in some Meetups. You’re more than welcome to connect with me on LinkedIn.

I’ve helped friends and clients with various of design projects: Web, App, Logo, Poster, Catalog, T-shirt, and Presentation…

User Research

Every great product has a brilliant user insight. I love utilizing surveys, focus group, interviews to generate insights and conducting user testing confirming our solutions work.

Info Architecture

I minimize the confusion and frustration by providing users a clear and logical structure. I ensure that features are easily accessible and are organized in a predictable way.


Pen and paper, Lucidchart, Google Slides, Sketch... I use different tools to achieve the same goal - get everyone on the same page, facilitate iterations, and stay on the right track.


I usually upload designs to Marvel/InVision, where I can link the pages and create a click-through prototype quickly. I work closely with developers on prototyping.

UI Design

I create pixel-perfect designs for responsive web pages and iOS/Android apps, using Sketch and Adobe Creative Suite. I also dabble in HTML/CSS and Xcode.

UI Animation

I use Hype to make medium-to-high fidelity animations and Adobe AE to make very refined ones. Some interactive animations were done with Framer.

User Stories

By understanding the users and their needs, I map out the journey and write a story for each critical point. Stories can clarify the functionalities for developers.

Agile Methodologies

As a certified Scrum Product Owner, I've used Scrum and Kanban in the past. I'm familiar with the process and popular tools in the market, such as JIRA and Trello.

Data Analytics

Working with the data team, I've monitored metrics, such as clicks and conversion rate, and interpreted their meanings. I conducted A/B testing of various modules on